Last updated: 3 November 2025
This Privacy Policy describes how Backstage MUA (“we”, “us”, or “our”) collects, uses, and protects your information when you use our website (the “Site”) and our mobile applications (the “App”) available on iOS and Android (together, the “Services”).
By using Backstage MUA, whether as a client/user looking to book services or as a makeup artist/beauty professional offering services, you agree to the terms of this Privacy Policy.
If you do not agree, please do not use our Services.
1. Information We Collect
We collect information in the following ways:
(a) Information you provide to us
- Account details: name, email address, password, phone number.
- Profile details (artists): business name, profile photo, portfolio images, bio, location, services, pricing, availability.
- Booking details: date and time of appointment, service requested, location, messages between user and artist.
- Payment details: we do not collect certain payment-related information, but payments are processed by third-party providers (e.g. Stripe, Apple Pay, Google Pay) — we do not store full card details.
- Communications: when you contact us, we collect the content of your message.
(b) Information collected automatically
When you use the website or app, we may automatically collect:
- Device information (device type, operating system, browser type)
- Log data (IP address, access times, pages viewed, app usage)
- App performance data and crash logs
- Approximate location (to show nearby artists or relevant services)
(c) Information from third parties
We may receive information from:
- Social sign-in providers (if you sign in with Google/Apple/Facebook)
- Payment processors
- Platform stores (Apple App Store, Google Play) for app analytics
2. How We Use Your Information
We use the information we collect to:
- Provide and operate the Backstage MUA platform
- create and manage your account
- allow clients to find and book makeup artists
- allow artists to receive, manage, and confirm bookings
- display artist profiles and services
- Facilitate bookings and payments
- send confirmations, reminders, and booking updates
- connect clients and artists via in-app or email messaging
- Improve and personalize the Service
- monitor usage, fix bugs, and improve user experience
- show relevant artists or services based on your location or activity
- Communicate with you
- send service-related messages (account, security, bookings)
- send updates about new features, where permitted
- respond to your support requests
- Protect our platform
- prevent fraud, misuse, or unauthorised activity
- enforce our Terms & Conditions
3. Legal Basis (for UK/EU users)
If you are in the EU/UK, we process your data on the following bases:
- Contract: to provide the Service to you
- Legitimate interests: to run, secure, and improve our platform
- Consent: for certain marketing or cookies (where required)
- Legal obligation: where we must keep certain records
4. How We Share Your Information
We do not sell your personal data.
We may share your information with:
- Other users of the platform
- If you are a client, the artist you are booking can see the booking information necessary to deliver the service.
- If you are an artist, your profile, location (where provided), portfolio, and services may be visible to users.
- Service providers / processors
- hosting and cloud providers
- payment processors
- email and notification services
- analytics and security services
These providers only process your data on our instructions.
- Where required by law
- to comply with legal or regulatory obligations
- to protect our rights, users, or the public
- Business transfers
- if we merge, sell, or restructure the business, your data may transfer as part of that transaction
5. Cookies and Tracking
Our website may use cookies and similar technologies to:
- keep you logged in
- remember your preferences
- analyse how the site is used
You can usually control cookies through your browser settings. Some features may not work if you disable cookies.
6. Data Retention
We keep your personal data only for as long as necessary to:
- provide the Service to you
- comply with our legal obligations
- resolve disputes
- enforce agreements
If you close your account, we may keep limited information where we have a lawful reason (e.g. fraud prevention, accounting).
7. Your Rights
Depending on where you live (e.g. UK/EU under GDPR), you may have the right to:
- access your personal data
- correct inaccurate data
- delete your data (“right to be forgotten”)
- restrict or object to processing
- data portability
- withdraw consent (where we rely on consent)
To exercise these rights, contact us at: [replace with your email e.g. privacy@backstagemua.com].
We may need to verify your identity before responding.
8. Children’s Privacy
Our Services are not intended for children under 16 and we do not knowingly collect personal data from children. If you believe a child has provided us with data, please contact us and we will delete it.
9. International Transfers
We may process and store your information in countries outside your own (for example, where our hosting or service providers are located). Where required, we will take appropriate measures to protect your information, such as using Standard Contractual Clauses.
10. Security
We use reasonable technical and organisational measures to protect your personal data. However, no method of transmission over the internet or mobile networks is 100% secure, so we cannot guarantee absolute security.
11. Third-Party Links
Our Site or App may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to read their privacy policies.
12. Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you via the App, the website, or email. Your continued use of Backstage MUA after changes means you accept the updated policy.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us:
Backstage MUA
Email: [add your support/privacy email]
Website: https://backstagemua.com (add when live)
If you tell me where the business is registered (UK / Spain / UAE / US) I can tailor the legal bits (GDPR/UK GDPR, DPA 2018, etc.) and make it client-ready for your app store submissions.